Live Healthy Week
Congratulations to the NBA League for encouraging their fans to live healthier through its Live Healthy Week campaign, which started January 26 through February 2, 2012. During this week, fans were encouraged to set personal health goals and make better fitness and food choices. Live Healthy Week was led by a cross-functional NBA/WNBA Fit Team, who joined community members and partners to highlight the importance of healthy living.
All 30 teams and players supported Live Healthy Week. In fact, according to Black Griffin, reigning NBA Rookie of the Year, “NBA FIT Live Healthy Week is a great way to help motivate fans of all ages to stay active and maintain a healthy diet. As a professional athlete and an NBA FIT Team member, I know how important it is for me to exercise and eat well, and I encourage our fans to make healthy, active living a priority.” Other supporters included Carmelo Anthony of the New York Knicks, James Harden of the Oklahoma City Thunder, Jameer Nelson of the Orlando Magic, Derrick Rose of the Chicago Bulls and Kemba Walker of the Charlotte Bobcats, all of which are members of the 2012 NBA FIT Team.
Even though the campaign has come to an end, it’s never too late to pledge to eat healthier! So visit the NBA Fit Live Healthy website and pledge http://www.nba.com/nbafit/personalpledge.jsp. You can also follow NBA Cares on Twitter @nbacares and “Like” them on Facebook.
About NBA/WNBA FIT: NBA FIT Live Healthy Week features grassroot programs and events, special oncourt apparel, and in-arena and online programming designed to inspire kids and families across the country to live active, healthy lives. The Team also works with the Let’s Move! campaign, which first lady Michelle Obama established to provide communities nationwide with resources to help kids eat healthy and get active.
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